Continued from Post #1 (written by Dani Abulhawa)

Images of women’s breasts, presented in a sexualised context within mainstream newspapers and advertisements have, for decades presented women primarily as objects of masculine desire. The No More Page Three organization, whose campaign began in 2012 and is aimed at the biggest selling newspaper in the UK – The Sun’s – ‘Page 3’ feature, want to see an end to the outdated and irresponsible representation of women as passive sex objects.

Criticism of the No More Page Three campaign typically focuses on freedom of choice for consumers, and the freedom for women to display their bodies as they wish. But, that argument exists against a cultural backdrop in which women have reported in news articles and on social media sites that they have either been discouraged, prohibited or simply felt too uncomfortable breastfeeding in public because of the way it is perceived. As a response to this, the 2010 Equality Act specifically clarifies women’s lawful rights with regards to where and how they are entitled to breastfeed in public places. Freedom of bodily comportment then, isn’t always reasonably extended to women, unless it is within a sexual context.

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No More Page Three’s Hidden Women Trail, which was presented in shop windows across the city throughout Hazard also subverted the shop window as a space for consumer display, by offering shoppers an educational treasure-hunt of great Manchester women. Maps were provided with clues to find particular shops in the city centre. Each shop window on the trail featured a picture and information about an inspirational woman, including Louisa Da-Cocodia, a Levenshulme resident, former deputy Lord Lieutenant of Manchester and community campaigner and activist in Moss Side, and Annie Swynnerton from Hulme who co-founded the Manchester Society of Women Painters in 1876, amongst others.

The hand-out provided for the trail included a section on the back for people to write their responses to the trail and to put forward their own examples of inspirational women, thus serving as a way to reflect on the achievements of women and to generate awareness of the various ways that different women have shaped modern life in Manchester and beyond.

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Image credits: Hazard / No More Page Three

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